Product Launches

Launch events built around a single, unforgiving date.

Press events, dealer reveals, customer previews and brand moments. We build backwards from your date and manage every dependency so nothing slips in the final week.

Book a Planning Call See Launch Programs
50–800Typical guest range
3–6 monthsRecommended lead time
$65k–$500k+Typical budget band
Product reveal moment on stage
Hard-date production Rehearsal, press logistics and run-of-show built around a date that cannot move.
Launch Formats

Three launch shapes we produce most often.

Each format has a different audience, a different press profile and a different production footprint. We scope the right one for your product and your market.

Press Events

Media-facing reveals with controlled messaging, live press component and same-day asset distribution. Highest risk, highest reward.

  • Press logistics and credentialing
  • Reveal choreography and lighting cues
  • Broadcast and live-stream production
  • Press kit and asset coordination
Discuss this format →

Dealer & Partner Reveals

Pre-launch reveals for sales networks, franchisees and channel partners. Often the first audience to see a product, sometimes under NDA.

  • NDA logistics and guest screening
  • Dealer education and demo stations
  • Multi-session programming
  • Sales tool distribution and gifting
Discuss this format →

Customer Previews

Invite-only previews for top customers, VIPs and industry partners. Often paired with a dinner or reception for a warmer, longer-form experience.

  • VIP guest list curation and RSVP
  • Hands-on demo and trial stations
  • Dinner or reception to follow
  • Photo and content production
Discuss this format →
Working Backwards

From the launch date, everything else is scheduled.

The date is fixed. Every dependency has to be worked backwards from it — production, press, rehearsal, travel and the last-mile items that usually slip. This is the sequence we follow for a typical launch.

  • -16Weeks
    Scoping and date lock Objectives, audience, headcount, venue criteria and the exact date confirmed in writing.
  • -14Weeks
    Venue and production scoping Venue contracted. Stage design briefed. Primary AV and broadcast vendors engaged.
  • -10Weeks
    Design approval and press planning Stage, lighting and reveal choreography approved. Press list and embargo plan drafted.
  • -6Weeks
    Content and cue sheets Speaker content, video assets and cue sheets for lighting, sound and on-screen graphics locked.
  • -3Weeks
    Rehearsal and press confirmation On-stage rehearsal with presenters. Press attendance confirmed and logistics communicated.
  • -1Week
    Final walkthrough Full technical rehearsal, load-in begins, all vendors confirmed, press kits ready.
  • DayLaunch
    Event day and asset distribution Launch executed. Press assets distributed. Post-event report and coverage summary within five days.
What You Get

Production discipline for a date that cannot move.

Launch events fail in the last two weeks, not the first two. Our process is designed to remove those failure points early. Every scope includes the following.

  • 1
    Backwards build scheduleEvery dependency scheduled from the launch date, with owner and due date for each item.
  • 2
    Stage, lighting and reveal designFull production design with cue sheets, lighting programming and reveal choreography.
  • 3
    Press and media logisticsPress list, credentialing, on-site media management and same-day asset distribution.
  • 4
    Broadcast and live-stream productionMulti-camera production, stream encoding and distribution to your platforms.
  • 5
    Rehearsal managementOn-stage rehearsal with presenters, cue-to-cue runs and contingency planning.
  • 6
    Post-event reportingAttendance, press coverage summary, technical notes and attendee feedback.
Production crew during a launch rehearsal Rehearsal built into every scope
Investment

Three common launch scopes.

These ranges reflect total event budgets (venue, production, press logistics and our fee). Every engagement is quoted as a line-item budget before any commitment.

Preview

Intimate customer or VIP reveal

$65k – $140kTotal event budget
  • 50 – 150 guests
  • Boutique venue with reveal setup
  • 3 – 5 month planning window
  • Photo and content production
Book a Call

Full Launch

Press event with broadcast

$140k – $300kTotal event budget
  • 150 – 400 guests
  • Full stage, lighting and reveal design
  • Multi-camera broadcast and streaming
  • Press logistics and credentialing
  • Full rehearsal management
Book a Call

Flagship

Global launch with press tour

$300k – $500k+Total event budget
  • 400 – 800 guests
  • Custom fabrication and staging
  • Multi-market or multi-city coordination
  • 6 – 9 month planning window
  • Full creative and production team
Book a Call
See Full Pricing Details
Launch Questions

Answers to the questions we get most.

If you do not see your question here, the full FAQ page covers contracts, NDAs, press protocol and hybrid launches.

Yes. The majority of our launch engagements involve an NDA signed before discovery. Our production team, vendors and on-site staff are all bound by the same confidentiality terms where required.

Date changes are common. Our contract includes a reschedule clause, and we build in flexibility on vendors that allow it. Where a change is significant, we re-plan from the new date and re-quote affected items.

We handle press logistics — credentialing, on-site media management, press kit distribution and same-day asset delivery. Press strategy and media relations are usually handled by your internal comms team or a specialist agency alongside us.

Yes. Hybrid launches with a live audience and streamed component are common. Fully virtual launches with remote speakers and pre-recorded segments are also a service we deliver regularly.

Next Step

Tell us your launch date.

The date drives everything. Give us the target and the audience, and we will come back within one business day with a rough budget range and next steps.

Book Appointment
Book An Appointment

Start with a 45-minute planning call.

Tell us about the launch and we will come back within one business day with availability, a rough budget range and next steps.

  • One senior producer assigned from day one
  • Backwards-built schedule from your date
  • Press, broadcast and rehearsal management
  • Full on-site management on launch day
Prefer to talk first? (312) 847-2296 [email protected]

What kind of event?

Pick the closest match — we can adjust details later.

Event basics

Approximate numbers are fine at this stage.

Your details

We will reply within one business day.

Submitting this form does not create a contract. We will confirm availability and pricing in writing before any commitment.